Change is a part of life in the fashion industry. In my previous post (link) I talked about
three types of change. Today I’m talking
about strategies to deal with change.
How could you minimize change, even indecisive change? It
may seem impossible but even as a young designer, planner, product manager or
merchant but there are things you can do to help minimize change. Think about
how you would answer these questions. What would make your boss agreeable to
waiting on changes until after a major group presentation? What value does s/he
get when you make one round of changes rather than several? What kind of input
can you get on your line plan prior to putting pen to paper? Who is final
decision maker? How is your relationship with that person? How can you better
understand what s/he wants before you go too far down the road? How can you
integrate your value into what your superiors expect? How well do you know your
customer? How closely do you work with your cross-functional partners?
When you become that middle manager or even senior leader,
what can you do to minimize change? How have you communicated your vision to
those on your team? What kind of direction has the team heard from you? What
are the ways you can tell they are clear on your vision? What are the meetings
or check points you have in place to help the team move forward in a reasonable
time frame? How does the timing of those meetings impact their development or
buying cycle? How open are you to their input rather than holding strictly to
your vision? How well do you understand what the customer wants? What value am
I adding with changes I would like to make?
I encourage all who work in the fashion industry to ask
those hard questions. Minimizing change can have significant positive tangible
and intangible results. If you take time out of the calendar for multiple
rounds of changes you could shorten the product life cycle, have better
relationships with vendors, and know more about what the consumer wants thereby
increasing both profits and revenue. Who
doesn’t want that? (If you answered ”Me”, you should start looking for a new
job!)
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